It works about how you’d expect. When you open an incognito tab, whether it’s for engagement rings or less scrupulous tasks, your browser switches too. After that point, your searches won’t be tied to you or your user account. Microsoft is selling the fact none of its competitors have a similar feature, and it’s all part of its new Office 365 branding. The new consumer Microsoft 365 Personal and Family subscriptions are better geared towards home life. One of those improvements is knowing you can search for something on a family account without everyone else being able to see it. It also removes identifiers on the tech giant’s end, which is a big plus for privacy enthusiasts. It all sounds very promising, but I can’t help but wish this was a feature you could toggle regardless of the browsing mode. You can edit your search settings, but there’s only the option to remove search suggestions and it’s not clear if that has the same result.

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